Mary Chase has more than 13 years of experience in admissions and enrollment management. She has been at Creighton University since 2004 and currently serves as the assistant vice president for enrollment management. During her time at Creighton the university has enrolled three of the four largest classes in school history, culminating in record overall enrollment. Academic profile and diversity have also increased under her leadership. Mary continuously seeks new and innovative ways to integrate technology into the recruitment process and played a significant role in Creightonls initiative to be one of the first institutions to notify students of their admission decision by text message.
Prior to coming to Creighton, Ms. Chase consulted full-time for Noel-Levitz, the leading enrollment management consulting firm in North America. While partnering with more than 30 institutions, her consulting expertise includes new enrollment management technologies, database communications, predictive modeling, and staff training and development. Noted for her expertise in personalizing the admission process, her counsel has been highly valued by colleges and universities across the nation. Mary continues to consult part-time with institutions.
Ms. Chase began her career serving in the admissions office at Buena Vista University as well as coaching womenls golf coach. Throughout her time at the university, record enrollments were experienced accompanied by greater student retention and improved student quality. She also led the first Buena Vista womenls golf team to win an Iowa Conference Championship and produced the first ever national qualifying team.
Mary is a graduate of Briar Cliff College and has a master's degree in higher education from the University of Iowa.
Jennifer Ringler - Marketing Manager, James Tower
Jennifer Ringler is the marketing manager at James Tower. Before coming to James Tower, she spent six years as the director of web communications at Gustavus Adolphus College
in St. Peter, Minn. While there she worked closely with the Admission Office, developing and implementing its e-communication strategies and initiatives. In 2004, the Gustavus Athletics web site earned a Gold Pride of CASE V award. In 2005 the Gustavus web site received one of the highest scores
in the "100 College Web Sites Survey" conducted by GCF, Ltd., in Baltimore, Marylnd. She has been a conference speaker on developing web site content and the collaboration of marketing and technology.
Darren Wacker - Account Manager, James Tower
Darren Wacker is an account manager with James Tower. Over the past six years, he has worked with the higher education team to develop and implement e-communication strategies for
higher education institutions. He has collaborated with admissions professionals across the country, helping them reach their enrollment goals through web sites, rich-media email campaigns, DVDs, virtual tours, and other interactive mediums. He has an extensive background in media production
marketing and has won several awards including an Omni and Communicator Award for the Cottey College CD, Welcome to Cottey College, and a Telly and Communicator Award for the Illinois Institute of Technology Admissions Video.
Stephanie Geyer - Associate Vice President, E-Communications and Web Strategy, Noel-Levitz
Stephanie Geyer directs web site development and e-communications projects for Noel-Levitz.
Ms. Geyer has served institutions such as the University of Arizona, Saint Louis University (Mo.), and The University of Findlay (Ohio). Her Web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects.
In addition to providing consulting services, Ms. Geyer frequently delivers conference presentations about using the Web as a recruitment communications tool, including at the National Conference on Student Recruitment, Marketing and Retention, as well as the AMA Symposium for the Marketing of Higher Education. Recently, she helped conduct the E-Expectations market research project on the Internet and e-recruitment behaviors of high school juniors.
Prior to joining Noel-Levitz, Ms. Geyer directed recruitment marketing programs for Wilkes University (PA), where undergraduate enrollment increased by 22.7 percent and retention increased by 11 percent. Previously, she held media and public relations positions for an advertising agency, resort center, and a television news program.
Ms. Geyer received her bachelor's degree in Mass Communication from Bloomsburg University of Pennsylvania and a MBA certificate from Tulane University.
Darin Lynch - Vice President, Retail Businesses/CIO, KnowledgeMarketing.com
Darin Lynch is an experienced executive who is well-versed in the online industry. He is currently vice president, retail businesses/CIO for Knowledge Marketing. Knowledge
Marketing is an online marketing agency offering the only solution in the industry that integrates online customer touchpoints, including email marketing, online surveys, and digital editions.
In his position, Darin is responsible for ensuring successful engagement with Knowledge Marketingls clients and working closely with those clients to develop and implement successful online marketing strategies. Examples of those strategies include email campaign design, customer acquisition, advanced online communications, and overall online marketing strategy.
In response to his accomplishments, Darin has been invited to speak at multiple national conferences and seminars.
Darin has a BS in Management Information Systems from the University of Iowa and a MBA in Venture Management from the University of St. Thomas.
Cathy Willette - Vice President of Marketing, Higher Education Division, James Tower
Cathy Willette manages the Higher Education Division at James Tower. Over the past four years, she and her team have developed and implemented e-communication strategies for higher
education institutions. She has collaborated with admissions professionals across the country, helping reach their enrollment goals through web sites, rich-media e-mail campaigns, DVDs, virtual tours, and other interactive mediums. She actively follows the technology and communication trends of the
millennial generation and understands the implications of these trends in recruiting students.
Online demos and events
News and information
White papers and articles
We can help