Home > AdmissionsGenie Clark Atlanta Results

Clark Atlanta University Results

James Tower partnered with Clark Atlanta University (an HBCU in Atlanta, Ga.) to implement a Gold-level AdmissionsGenie service to assist them with prospective student outreach, relationship building, and communications via the Web. The site was live to the Internet on November 3, 2005. 

During the course of this project, CAU underwent immense turnover in their admissions leadership, losing both their Vice President of Enrollment and a newly appointed Director of Admissions. This resulted in a request for additional design changes prior to “officially launching” the AdmissionsGenie Web site to CAU’s prospects. As a result, no e-mails announcing the existence of the Web site were sent out to CAU prospects or any other audience. The site simply existed quietly, with an official launch anticipated in December.

Despite this, the results were anything but quiet.

As of November 22, 2005 CAU has seen the following:

• Close to 2,000 individuals have accessed the AdmissionsGenie Web site and created personal accounts.
• These registrants have logged into the AdmissionsGenie site 3,255 times - an average of 163 logins each day.
• While a large portion of these prospects are from Georgia, prospects from across the United States have logged into the CAU community. The top 10 states are: Georgia, California, New York, Texas, Maryland, Florida, Illinois, South Carolina, North Carolina, and Michigan.
• CAU has received 1,200 electronic requests for information from the AdmissionsGenie site.
• In the past 20 days, students have submitted 228 questions to the CAU message boards.
• Since November 3, CAU’s AdmissionsGenie has received 41,227 individual visits, an average of 2,061 visits each day.

January 3, 2006 Update
Since the official launch of the Clark Atlanta University AdmissionsGenie Web site in December, results have continued to be very strong.From November 23, 2005 until January 3, 2006:

• 2,532 new Web site accounts have been created, including 178 in the first three days of 2006.
• Prospects have logged into the AdmissionsGenie site 5,260 times during this period and are averaging 100 visits a day in the first three days of January.
• Prospects have visited the AdmissionsGenie Web site 83,000 during this time period.
• 360 new questions have been posted to the message boards by active users of the Web site.
• 1,674 additional online requests for information have been received.
• 19 requests for campus visits have been placed since the functionality was activated in mid-December.

March 17, 2006 Update
Clark Atlanta continues to surge forward. From January 3 - March 16, 2006:

• 4,572 new Web site accounts have been created, with January being the most successful month for account creation since launching the site.
• Prospects have logged into the AdmissionsGenie site 13,017 times during this period.
• Prospects have visited the AdmissionsGenie Web site 188,426 during this time period.
• More than 1,000 new questions have been posted to the message boards.
• More than 3,300 additional online requests for information have been received.
• More than 350 requests for campus visits have been placed via AdmissionsGenie during this same timeframe.

But what about results?

AdmissionsGenie has helped Clark Atlanta University deliver the largest freshman class in school history for Fall 2006.This is despite losing both their Director of Admissions and Vice President of Enrollment in the same month.Next year's goal is even more aggressive, with CAU aiming for another record-breaking enrollment season!

Read the Clark Atlanta Case Study >>