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Bader Rutter & Associates Case Study

Background 

Bader Rutter & Associates is a 150-person full-service agency headquartered in Milwaukee, Wisc., with offices in Lincoln, Neb., and Chicago. The agency, founded in 1974, saw value in helping their clients take advantage of the World Wide Web. After trying their hand in the Web design and development, Bader Rutter found they needed infrastructure and expertise in building and managing that infrastructure to support Web-based initiatives.

Why James Tower?
In looking for a partner, Bader Rutter sought a technologically savvy company that could complement the agency’s offerings with a technology-based foundation. James Tower, a company strong in technology and long on trust, was an obvious choice. As a leader in understanding and implementing technology strategies, James Tower was known for their customer-centric focus, on-time delivery, and ability to exceed expectations.

From automated marketing systems and content management solutions to Web site hosting and custom programming capabilities, James Tower’s extensive technical knowledge and mature product lines matched the needs of Bader Rutter’s clientele. In addition, James Tower was willing to be flexible in their visibility to Bader Rutter’s clients – they could be an identified member of their team or a silent third party.

A Lasting Relationship
A partnership that began after the birth of the commercialized Internet with a small project has now flourished as the Internet has become a credible and highly competitive sales and marketing vehicle. The projects have increased in scope and complexity - requiring sophisticated programming, reliable hosting, and the ability to scale.

Bader Rutter and James Tower have built their relationship on honesty and trust. They are interested in seeing each other’s businesses succeed. The commitment and shared values between the two organizations have allowed James Tower to be an advocate to Bader Rutter, always watching out for the agency’s best interests.

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"The demands of our clients for e-Marketing and e-Business services are already substantial, and they're growing daily. We need the technology expertise and a robust infrastructure to meet existing demands, and to grow with us in the coming years. James Tower has both the people and the technology we need."

John R. Gilbert
Vice-President, Digital Solutions Group
Bader Rutter & Associates, Inc.

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