July 30, 2007

It's a Blog Eat Blog World

Our higher education consultants here at James Tower have spent the past few months traveling the country and presenting informational sessions on blogging at several admission marketing conferences. In giving this presentation, we are finding a significant number of colleges and universities are still not taking advantage of this powerful community building tool.

Blogs, because of their authenticity and their familiarity to prospects, are an easy way to tell your campus story and give prospective students the information they expect. While many of you understand the advantages of blogging, putting together a viable blogging program can seem insurmountable.

With “participation” set to be the next “P” of the marketing mix, this week’s Monday Marketing Minute provides access to our "Insights on Admissions Marketing" blog and the PowerPoint presentation.

For additional information or questions on setting up a blogging program on your campus, please contact us at 866-636-3600 or recruitmentsolutions@jamestower.com.