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The E-Expectations Series

For high school and college students, the Internet serves as a social networking tool. Students use blogs, chat, text messaging, and sites such as MySpace to connect and communicate. How much does this behavior impact undergraduate and graduate e-recruitment efforts?

The E-Expectations: Class of 2007™ project examined the implications of this trend. For the general, Hispanic student, and community college reports, it surveyed 1,018 college-bound high school juniors nationwide, asking them for their expectations and behaviors on issues such as college Web sites, cell phone usage, blogs, and podcasts. The Graduate Edition polled 1,069 prospective graduate students.

The following white papers based on our research are available for download:

 Building an E-Recruitment Network: Connecting With College-Bound Seniors in the Era of MySpace*  (PDF - 844KB)   NEW

 Following the Link to Two-Year Colleges: The E-Expectations of High School Students Considering Community College* (PDF -351KB)

Engaging the Social Networking Generation: How toTalk to Today's College-Bound Juniors and Seniors* (PDF - 208KB)

Hispanic Students and the Web: The E-Expectations of College-Bound Hispanic High School Students* (PDF - 200KB)

Advanced Degrees of E-Recruitment: The E-Expectations of Prospective Graduate Students** (PDF - 205KB)

Class of 2006 study

You can also download last year's E-Expectations study

Navigating Toward E-Recruitment: Ten Revelations About Interacting With College-Bound High School Students* (PDF 1.0MB)

* = Conducted in partnership with Noel-Levitz and National Research Center for College and University Admissions (NRCCUA).

** = Conducted in partnership with Noel-Levitz and GradSchools.com