March 3, 2008

Email Marketing is Far from Dead

As other marketing trends come and go, email marketing keeps its place as one of the most effective and low-cost options available. You may think most people delete the emails they receive, yet the research numbers may surprise you.

According to research conducted by the Direct Marketing Association, email marketing expects a ROI of $45.65 per dollar in 2008. The Direct Marketing Association also released numbers showing that direct response newspaper ads, non-catalog direct mail and telemarketing ROI will each amount to about one-third of email marketing’s expected ROI numbers.  

Email marketing is not at a standstill nor is it slowing down. In January 2008, Jupiter Research estimated that spending on email marketing will nearly double in the next three years, from $1.2 billion in 2007 to $2.1 billion in 2010.

Plus, email marketing has the ability to:

• Create opportunities to cross-sell and up-sell
• Generate high response rates
• Get the word out about offers and discounts
• Engage your customers in an informative and entertaining way
• Cost less, thus save you money
• Measure effectiveness instantly and analyze customer behavior
• Be targeted to the right customers
• Provide you with data that can help you improve the usability and conversion rates on your Web site
• Direct more of the RIGHT kind of traffic to your site

Still not convinced? Contact us for even more facts about email marketing.