Colleges and Universities
At James Tower, we understand recruiting is about creating human connections. Our solutions speak to students — they are personal, meaningful, and intimate. They call your students by name. They bring your campus to life. They make your school real. They help students decide if your school is a good fit. Personalizing your recruitment process is tough. We understand — that's why we're here.
Our unparalleled communication services support your current recruitment efforts. They attract the specific students you seek. They reduce the administrative burden on your staff. They track each student's behavior throughout the admissions process, telling you which ones will most likely enroll. It's essential for all of your communications to reinforce your brand by sending consistent messages. Let us help you develop a carefully coordinated program.
Our Higher Education Product Offering Includes:
AdmissionsGenie - AdmissionsGenie is a Web-based college and university recruitment solution. By using a proven combination of communication tools, including personalized emails, interactive Web sites, message boards, and student-authored profiles, AdmissionsGenie creates human connections with prospective students.
Email Marketing - Email marketing is a critical component to your overall marketing strategy. At James Tower, welll help you coordinate trackable and relevant email campaigns with content and scheduling tailored to the activities and interests of each recipient.
Multimedia - Capture your prospective students' attention and hold it! Our full-service project team has the creative and technical expertise to bring your campus alive using CD-ROMs, DVDs, and virtual tours.
Publications - James Tower's experienced creative team will concept, create, and coordinate the printing of your publications. From viewbooks to postcards, our specialty is setting your school apart using distinctive graphics, beautiful photography, and carefully-crafted words.
Content Management Software - James Tower has partnered with OmniUpdate, Inc., the leading provider of Web Content Management Software (CMS) for higher education. Currently, OmniUpdate products are used to manage over 450 college and university Web sites, handling over 3 million web pages. Their OU Campus™ product is designed specifically for the campus Web site; additional Web CMS products can be tailored for students, faculty and alumni administration use. Social networking solutions for the implementation of individual information portals and for the management of blog postings help to support the unique needs of .edu communication.
Online demos and events
News and information
White papers and articles
We can help
View our Higher Education Portfolio which includes featured samples of our Video, Web, Email and Print projects.
2008 Conference Registration
Now Open!
Our 2008 Technology in Student Recruitment Conference will be held in Chicago on June 16-17, 2008.
View our 2008 Conference Agenda.
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