June 25, 2007

Get Keyed Up Over Keywords for Higher Quality Web Traffic

Improve the quality of search engine traffic by using relevant keywords in your search engine optimization plan.

Don’t have a plan? Use these tips to get started and learn how to find keywords for your search goals:

  • Ask new customers how they found your business.
  • Find out what your top customers say about your business. What terminology do they use?
  • Look at the internal site search terms people use when finding your web site.

Then, use a web analytics package to report on data regarding keywords. Test them. Track which keywords drive the most conversions. Most of all, concentrate on getting quality traffic over quantity.

 

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