Research and Insights

Higher Education
    James Tower, Inc. Announces New Research on College Web Site Content
Mankato, MN – June 8, 2009 – James Tower, Inc., a leading admissions marketing firm for higher education, announced today the availability of a new research report, Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College Bound Seniors. This research project was conducted during 2009 in cooperation with Noel-Levitz, OmniUpdate, and the National Research Center for College & University Admissions (NRCCUA).

Published by Noel-Levitz as part of their E-Expectations research series, the report uncovers interesting new findings affecting admissions marketing and the higher education Web site:

  • 80% of students said the content presented on a college or university Web site is more important than how the site looks.
  • 88% of students said they would drop a school from their search or be disappointed with a school if that institution's Web site did not have the content they needed.
  • 57% of students said if they noticed the content or text on a school Web site was out of date, incorrect, or unhelpful, they would probably take it off their list.
  • 79% of students said they would read all the content on a Web site about admissions, even if it meant scrolling, and 74% said the same about cost and financial aid information.
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    The E-Expectations Series
November 17, 2008 - "Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students." The next paper of the E-Expectations series, this study discusses how the changing role of parents in the college search process is impacting demands for on-line information.
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