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Research/Analytics Specialist

The Research/Analytics Specialist will define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure, create, monitor, track and report appropriate web activities. Responsibilities include the following: track campaign performance, recommend web site changes based on insights drawn from site analysis & competitive drivers, & deliver and tailor research to our clients, partners & internal teams. Candidate will provide on-going reporting & analysis in user-friendly reports, presentations, emails, case studies & white papers, field ad hoc internal queries as needed. Additional responsibilities include analyze survey data to identify enhancement opportunities, develop approaches to analyze online customer behavior, and help develop the overall strategy & implementation to maximize efforts in regards to SEO, online media.

Qualifications include 3+ years of experience in marketing analytics or research (online media experience is preferred) & Bachelor’s degree in quantitative field (i.e. computer science, mathematics) with additional specialization in business or marketing. A solid understanding of analytics tools (Omniture, FireClick, Google, Web Trends, etc.) & advanced proficiency in MS Excel & competency in other MS Office applications is required. Experience with data warehouse technologies such as SQL query tools & basic data design concepts is strongly preferred. Candidates must have the ability to effectively communicate across multiple client types in oral & written formats. Strong analytical background demonstrating ability to collect data, analyze trends, draw conclusions & make recommendations & experience in translating usability findings into site enhancement opportunities & user requirements. Practical understanding of HTML, JavaScript, Flash and experience tracking multimedia (podcasts, videos, blogs, RRS feeds, etc.) is a plus.

If you are interested in being considered for this position located in North Mankato, MN, submit your resume to James Tower, Inc., 1985 Lookout Drive, North Mankato, MN 56003, or email jobs@jamestower.com with your salary expectations included. EOE

James Tower is a full-service Internet marketing company specializing in Internet strategy, research and branding, web site design, search engine marketing, email marketing, web site hosting, and e-commerce and Web content management solutions. James Tower has been developing successful Internet marketing strategies for companies and organizations across the globe since 1993.