Home > Our Company > Events > Event Archive > 2007 Technology in Student Recruitment Conference > How to Communicate with the Secret Shopper

How to Communicate with the Secret Shopper

Presented by: Cathy Willette, James Tower

They are out there. Reading, downloading, and discussing your institution and you don't even know who they are. Today more and more prospective students identify themselves later in the recruitment process. In fact, 1 in 4 prospects do not identify themselves prior to applying. This concept, often referred to as the flattening funnel, has left many admissions professionals scratching their heads and wondering how to build relationships with students they don't even know about. This session will discuss re-evaluating your current communications flow and process to account for these "secret shoppers." Learn how to build trust while still respecting student's anonymity.

* Indicates required field