November 26, 2007

Your Site Could Mean Your Success

It’s no surprise that online marketing is booming. It’s no surprise that companies value their visibility online. It may surprise you that according to McKinsey & Company, 79 percent of marketing executives in 2007 stated that their company’s site was the primary online channel to sell their products or services. This means they create more sales for their own products or services on their own site than any other site, even the large Ecommerce players like E-bay and Amazon.

If your Ecommerce solutions such as shopping carts, site navigation or SEO’s best practices are not up to par, this figure may present a problem. If you are not sure about how much traffic your site sees, you may want to look into a Web analytics solution to track the behavior of consumers visiting your site and how often they visit. Some Ecommerce solutions can make a world of difference and will keep your online customers coming back.

Here are some tips to boost your company’s site:

• Make sure SEO best practices are in place.
• Try out your own shopping cart. Do you get through the checkout process easily, or could it use some work?
• Make sure you have a way to follow up with your customers, whether it is an email, newsletter or coupon.
• Make sure your products or services are easy to understand. There is nothing worse than confusing your customers.
• Have a person outside of your company try out your site and navigate through the checkout process. Listen carefully to their feedback.
• Conduct focus groups to find out if your demographic understands your site.
• De-clutter! Is there anything on your site that is outdated or not of use?