Google Introduces Low-Cost Site Search Service

For as little as $100 a year, small businesses can add Google search to their web sites. Google, Inc. announced last week that it will immediately begin offering Google Custom Search Business Edition. The press release claims that the set-up is so easy, site administrators can sign-up online and have their web site customers and visitors using Google's search technology in less than 10 minutes.

Sound too good to be true? Possibly. But if you are like many other small- to medium-sized businesses struggling to produce relevant search results on your web site, it might be worth a look. In addition to providing an expected service to your online customers, internal site search also offers insight into the keywords and phrases visitors are typing into the search box. This information is critical when considering navigation improvements and refining search engine marketing efforts.