The 2007 Technology in Student Recruitment Conference

Our 2007 Technology in Student Recruitment Conference was held on June 26 and 27, 2007, at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.

Our 2007 conference format was a bit different than in prior years. Instead of just being passive listeners, like at most conferences, we asked our attendees to be active participants. Following each session, the speaker, along with James Tower coaches, guided attendees through the development of action plans based on each session topic.

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2007 Keynote Address:

To kick things off, Mary Chase, assistant vice president for enrollment management and director of admissions and scholarships at Creighton University, gave the keynote address, Embracing Web 2.0: Purposeful Change with Today's Interactive Technology.

Mary Chase has more than thirteen years of experience in admissions and enrollment management.  She has been at Creighton University since 2004 and currently serves as the assistant vice president for enrollment management.  During her time at Creighton the university has enrolled three of the four largest classes in school history.

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2007 Conference Agenda

Tuesday, June 26

8:30 am - Noon  AdmissionsGenie User Conference

10:00 am - 11:10 am  RedDot Product Demonstration

11:00 am - Noon AdmissionsGenie Product Demonstration

Noon - 1:00pm  Lunch

1:00 pm - 2:30 pm  Embracing Web 2.0: Purposeful Change with Today's Interactive Technology, presented by Mary Chase, Creighton University

2:30 pm - 3:15 pm  It's a Blog Eat Blog World: How to Make Your Student Recruitment Blogs Stand Out from the Rest, presented by Jennifer Ringler, James Tower

3:15 pm - 3:45 pm  Action Plan: It's a Blog Eat Blog World

4:00 pm - 5:00 pm  Break

5:00 pm - 9:00 pm  Wildhorse Saloon with Dinner

Wednesday, June 27

8:30 am - 9:15 am  E-Expectations of the Class of 2007 - What Do High School Seniors Want from Your Web site?  Presented by Stephanie Geyer, Noel-Levitz, and Darren Wacker, James Tower

9:15 am - 9:45 am  Action Plan: E-Expectations of the Class of 2007

9:45 am  10:30 am  Email Trix are for Kids, presented by Darin Lynch, Knowledge Marketing

10:30 am - 11:15 am  Action Plan: Email Trix are for Kids

11:15 am - Noon  Best Practices, presented by Greg Thomas, James Tower

Noon - 1:00 pm  Lunch

1:00 pm - 1:45 pm  Where in the Google are you: SEO 101, presented by Jennifer Ringler, James Tower

1:45 pm - 2:15 pm  Action Plan: Where in the Google are You: SEO 101

2:15 pm - 2:30 pm  Break

2:30 pm - 3:15 pm  How to Communicate with the Secret Shopper, presented by Cathy Willette, James Tower

3:15 pm - 3:45 pm  Action Plan: How to Communicate with the Secret Shopper

3:45 pm - 4:00 pm  Wrap Up

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AdmissionsGenie User Group:
2007 attendees joined fellow AdmissionsGenie customers for the AdmissionsGenie User Group where they learned more about:

• What's new in 7.0
• Managing site content yourself using content management tools
• Event triggered and one-to-one targeted email
• The enhanced survey tool

The AdmissionsGenie User Group provided a great opportunity for attendees to share ideas, network with other AG users, and learn from their peers.

 

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