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Higher Education marketers can often feel intimidated by the large budgets and forward-thinking initiatives deployed by their marketing counterparts in the corporate world. However, a recent DMNews article, Nabbing New Recruits, highlights the critical nature of marketing in higher education as the competition for students becomes more fierce.

The article showcases three new marketing techniques used by colleges to increase applications and enrollment.

1. Ball State University – Web Site with a Viral Campaign

Description: To spread the word about the entrepreneurship at the Miller School of Business, a special Web site was created to not only increase interest in the program, but to create a “buzz” that encourages prospective students tell others about the program.
URL: http://miserycubed.com/

1. USC School of Cinematic Arts Summer Program – Social Networking

Description:  To demonstrate the value of their program, the USC School of Cinematic Arts looked to their past summer participants to communicate that value. A video placed on YouTube demonstrates not only the value, but the quality of work program participants create.
URL: http://www.youtube.com/watch?v=XWW-fagCyoI 

1. Tiffin University – Variable Data Printing

Description: To personalize the admission process, Tiffin uses information it receives via a Web site form to personalize print materials for prospective adult students. For students who select an interest in criminal justice, they receive a mailer with pictures of law enforcement officials and students of different ages.

Results: Since implementing the variable data printing program, enrollment in the graduate programs has increased by 20%.

Contact us to learn how video, social networking, personalized print and personalized URLs can increase interest and drive actions that lead to enrollment.