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University of North Carolina Charlotte Case Study

The Challenge

UNC Charlotte is a leading public institution within the University of North Carolina system, with a student body of approximately 20,000. The school's reputation is strong and on the rise - and it has aggressive plans to continue increasing both its size and its student quality.

UNC Charlotte first used AdmissionsGenie to help it achieve aggressive goals during the 2000-2001 recruiting year, including:

• Increasing the total number of enrolling students
• Increasing the number of out-of-state students
• Increasing its yield rate as a means to improve both class size and student quality

The Results

Leveraging AdmissionsGenie's extensive capabilities, UNC Charlotte enjoyed an exceptional recruiting year, achieving all its admissions goals.

Craig Fulton, Director of Admissions, said, "We set out to increase the size, quality, and diversity of our class. Those things just don't happen simultaneously in college admissions - but they all happened for us at UNC Charlotte."

Specifically, the University achievements included:

• Double-digit increase in yield rate
• Largest freshman class ever enrolled
• An especially strong increase in the number of out-of-state enrollees
• Improvement in average SAT scores
• Improvement in ethnic diversity

Today, UNC Charlotte continues to rely on AdmissionsGenie as one of the backbones of its Web-based recruiting efforts.

One small portion of UNC Charlotte's AdmissionsGenie program -- the publicly-accessible portion of its Prospective Students web site -- can be seen at http://www.admissions.uncc.edu/.

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"This is an absolutely outstanding [program]...Thanks so much -- it has made my transition to UNC Charlotte much easier, and much more exciting!"

Incoming Student

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