Where in the Google are you: SEO 101

Presented by: Jennifer Ringler, James Tower

Search engines are more popular and more trusted than ever. With 7.3 billion searches conducted by Internet users in April 2007, their use is at an all-time high and expected to increase. As more and more prospective students (those of traditional age and more importantly non-traditional and graduate students) turn to the Web for information about specific schools and programs, are you certain your school will show up in the search results? This session is an introduction to search engine optimization.  It covers basic definitions, trends, understanding keywords and rank position.